Crystal PR is a PR and web marketing consultancy that can deliver a right-sized approach to kick-starting your PR programme.
We've created a special Start-Up PR Package to help you crystallise your positioning, polish your online presence, and generate newsflow opportunities to get your message out there.
We will add value at every step in the process, and our package culminates in Crystal PR delivering three key press releases to generate measurable media momentum that you can build on.
Getting your message off the ground
Our messaging workshop comprises a single half-day on-site workshop that Crystal PR prepares and facilitates. We take you through our proven process to gain a clear understanding of your business goals, your markets and your customers. We'll then deliver a messaging matrix that crystallises your key communication goals and craft differentiated media-ready key messages to drive your PR story.
Moving your plan forward
Our messaging workshop provides all the briefing we need to produce a targeted, achievable 12-month PR plan. As a result of our session, we select the media channels to most cost-effectively deliver our key messages, providing you with a well-defined, costed programme that you can take forward. Typically, the entire process - from specifying the workshop to delivering the final messaging matrix and 12-month plan - can be completed within two weeks.
Making online your natural habitat
Your website is the natural place of fulfillment for any marketing activity, so we'd better make sure that is looking good and working as hard for you as possible.
We'll deliver a comprehensive review of your current website and SEO strategy, and offer clear recommendations that will help you drive qualified traffic, capture interest and engage visitors. If you need help to improve your website, we can create a plan to evolve your own site or build from scratch - we deliver expertly engineered sites that are fast, functional and future-proof.
Carrying your message further
We will copy write and issue three key press releases that will generate measurable momentum that you can build on in your ongoing communications. We'll generate the media list, liaise with all online, social and print media, and provide full coverage reporting so that you see can where your announcements have created media impact.
We're specialists in online PR and helping companies to punch above their weight in the online channel, and through our sister company NeonDrum - the online press release distribution service - we'll ensure industry-leading online visibility for your news.