The Crystal PR demonstrates the communications 'world according to us'. It has moved a long way since the four 'P's' of marketing.
Our team consists of a mix of in-house marketing and agency directors, so we understand business from both sides of the fence. We start with your company's fundamental business objectives and align your marketing and digital strategies to support these. We are famous for our 'no bull' advice, professional service and our eagerness 'to do' so we deliver projects on time and on budget to guarantee fast, effective results.
Strategy and Planning
Smart marketing strategy is integral to driving your business forward. But the best strategy won't deliver results without a plan to bring the strategy to life. We will devise marketing plans driven by your business objectives.
Our plans are based upon an understanding of your target market, your customers, your brand and your sales goals. We design the optimal marketing tactics to help you achieve your goals in all these areas.
Key stages of the planning process include auditing your existing planning documents, devising overarching strategy and finally writing that all important plan. We breakdown your 12 month plans into achievable three month objectives.
Messaging and Positioning
A strong, easily articulated message that tells your market who you are and what you can do for them is fundamental to your business. Getting this straight from the outset is key.
That's why we like to kickstart our relationship with you via our messaging and positioning strategy session. The half day session with our most senior executives is the culmination of much research and allows us to delve deep into the workings and culture of your business.